Meet the Experts–Amanda Shank, Senior Manger, Licensing and Business Development, NFL Players Association

Meet the Experts–Amanda Shank, Senior Manger, Licensing and Business Development, NFL Players Association

Have you ever wondered what happens behind the scenes with some of your favorite sports products? And how you could land a job with one of the many companies that develop these products? We are just days away from the “Introduction to Careers in Sports Business” workshop, where attendees will learn about the opportunities available for a career in sports from industry professionals, including Amanda Shank from NFL Players Inc., the marketing and licensing subsidiary of the NFL Players Association. Registration closes on Thursday, November 12–register today!

Amanda Shank is the Senior Manager of Licensing and Business Development at NFL Players Inc., the marketing arm of the NFL Players Association.  In her current role, Amanda oversees more than 20 licensees in the digital category, including anchor licensee EA Sports and mobile app developers, as well as unconventional strategic partnerships with companies like Opendorse and Uber. She also contributes to NFLPI’s business development initiatives, including educating prospective partners on how group player rights can be integrated into products and promotions.

Previously, Amanda spent eight years in the organization’s Player Services department, serving as the account lead for player activation and strategy for more than 15 partners and the NFL.

Amanda joined the NFLPA in 2006 after graduating with a degree in journalism from the University of Maryland. While at the NFLPA, she earned her Master’s degree in Sports Leadership from Northeastern University. She is also a Certified Licensing Executive through the Licensing Industry Merchandisers’ Association.

We are looking forward to the unique insight Amanda will provide on licensing and athlete marketing!

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